Hey there, friends. Let’s talk about something that might’ve caught your attention recently: Prince Harry and Meghan Markle's Instagram strategy. If you’ve been following them, you might’ve noticed something unusual. No, it’s not a glitch—it’s a deliberate move. They decided to unfollow everyone on Instagram, including close family members like Kate Middleton, Prince William, and even Queen Elizabeth. But don’t worry, they had a good reason for it, and they shared it with their followers on August 1, 2019.
Why Did They Unfollow Everyone?
Here’s what they said: “Each month, we change the accounts we follow to highlight various causes, people, or organizations doing amazing things for their communities and the world at large.” For the month of August, they’re turning the spotlight on you, their followers. They want to know who you think deserves recognition. “We want to know who YOUR Force for Change is,” they explained.
Harry and Meghan asked their 9.2 million followers to pitch in because they wanted to ensure they were engaging with their audience in the most meaningful way possible. They encouraged their fans to suggest people, organizations, or accounts that inspire them or promote positivity. “Over the next few days, please add your suggestions into the comments section: someone you look up to, the organization doing amazing work that we should all be following, an account that inspires you to be and do better (or that simply makes you feel good), or the handle that brims with optimism for a brighter tomorrow,” they wrote.
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How It Works
Here’s the deal: they’ll only be picking 15 accounts to follow and will start following them on Monday, August 5. This is similar to what they did back in May. They’re not just randomly choosing accounts; they’re carefully selecting ones that align with their values and mission. It’s like they’re curating a social media experience that’s not just about them but about everyone who’s making a difference in the world.
From the moment they joined Instagram, Harry and Meghan made it clear that they wouldn’t just be following accounts randomly. They wanted to use their platform to highlight important causes and people who are making a real impact. “To pay tribute to all of the incredible work people across the globe are doing in this space, we are hoping to shine a light on several Instagram accounts that promote mental well-being, mental fitness, body positivity, self-care, and the importance of human connection — to not just hear each other, but to listen,” they said at the time. “Please go to our homepage and click ‘following’ to see each of the select accounts and find out more about their work.”
Why We Love Harry and Meghan
Harry and Meghan are setting a great example for how social media can be used for good. They’re not just posting cute pictures (although we love those too); they’re using their platform to inspire change and bring attention to important issues. They’re showing us that social media doesn’t have to be all about likes and followers—it can be about making a difference. And that’s something we can all get behind.
